When it comes to phones, you can buy it with or without a bundled license.
Some people prefer to buy a phone and license together, while other people may buy a bulk of licenses, then buy phones separately. Also, you may want to have spare phones available in case one goes bad -- but you don't need a license for it.
For example part number CP-7965G-CH1 comes with a license, part number CP-7965G= does not.