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Hall of Fame Super Gold

Ads by Google

Are the ads meant to stay ?

Does a company like Cisco needs them, and the related revenue ? Probably they sell for a premium.

Or it is tought that they will improve the CSC experience ?

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Re: Ads by Google

Rob,

Thank you for the note!

Our intent is to deliver relevant information to users w/ ads, w/ a goal of enhancing the overall community experience.

Clearly, we need to re-look at what we're delivering & how.  I don't think we have a good approach at the moment.

Thank you again -

Tom Yoritaka, Director, Cisco Support Community

18 REPLIES

Re: Ads by Google

I will have to agree with Paolo on this one. Although I kind of implied somewhere in the Cafe that advertising could be used in the site so that cisco gives us more space in the site, I'm afraid I don't like those google ads so much. The cisco ads that had been around so far were way more classy from a pure appearance perspective and I have clicked on them in several occasions. I was a bit disappointed with the content sometimes, because I tend to prefer solid advertising of products, rather than some vague and idealistic description (e.g. borderless, etc) of what they are supposed to be doing. Also, my eye has adapted to ignore google ads and I guess some other people as well have learned how to do the same thing to survive online. Everybody needs a bit more money these days. I guess the decision about whether google ads stay or go will depend on how many members click on them. If I recall correctly, those google ads started in the certifications section and now they are in the network infrastructure (at the least, haven't looked all over the place), so cisco probably sees some point in having them around. I guess cisco could at least tell google to start making those ads look a bit better (no flashing signs please) and I guess we will all be happy in the end.

Hall of Fame Super Gold

Re: Ads by Google

In my opinion, having ads on an Official forum makes it look like any enthusiast's blog, of which there are hundreds.

Would Intel have these in their official communities? Microsoft? Apple?

Even if they do not, Cisco is entitled do differently but always keeping an eye on maintaining a classy "Corporate Image" all the time.

Re: Ads by Google

That is definitely a valid way to view the situation. Another view might be the following: Since many members use the site to advertise (directly or indirectly) their consulting services and consulting firms, I guess cisco could also use their own site to advertise their own products and partners, since they are also paying for the maintenance of the site.

Hall of Fame Super Gold

Re: Ads by Google

I would like to offer my deepest thanks to the developers for Opera and Firefox for the ability to block ads I don't like. 

New Member

Re: Ads by Google

adblocker plus!!!

Re: Ads by Google

All,

Thank you so much for your input!

Our intent is with the ads is to deliver contextually relevant information to our users.  We're experimenting w/ different approaches.  We will continue to mix both AdSense ads & Cisco's own ads.

We're monitoring the ads carefully to ensure they enhance the user experience - and not subtract from it.

Are these text ads detrimental to how you use the site?  Does this affect your perception of Cisco in any way?

Tom Yoritaka, Director, Cisco Support Community

Hall of Fame Super Gold

Re: Ads by Google

Hello Tom,

 Are these text ads detrimental to how you use the site?

Not really because I can block out ads if I wanted to.  I observed that without "legitimate" ads, I wouldn't know what new products are being rolled out by Cisco.  I'd prefer seeing Cisco-related ads.

Please don't put ads/surveys (or java scripts) which blocks the main view because that's one of my pet peeves (and it makes the website look "desperate").

(However, I don't image to see a Google ad advertising the new Juniper ranges.)

Does this affect your perception of Cisco in any way?

Like I always say, people react differently to change.  You'll probably get a tirade but people will get used to it.

Re: Ads by Google

Hi Tom,

I've done various different jobs so far, so sometimes you won't be hearing just my personal opinion in some matters, as was probably the case above. In my world advertising would be on demand, but I understand its usefulness and I try to be realistic. It takes many people to produce and sell a product and you need both to have a business that survives, so I can't say the existence of ads in the site changes my perception about cisco (or any other business) and you might have the chance to be the first to have advertisements in your forums in a manner that doesn't disturb regular users.

I've seen a Google ad in the site that buys/sells cisco, juniper, extreme and nortel (aliter networks). But maybe, just maybe, this demostrates how open minded and confident cisco is.

I would personally prefer the ads to stay at a higher level in the navigation of the site. To be more specific, I would like the ads not to appear on the right side of the page when a user views a thread. I find that this kind of disturbs my focus. But maybe I will get used to it.

And as I said previously, I prefer ads that look somewhat elegant as was the case with the cisco ads.

Kind Regards,

Maria

Re: Ads by Google

Thank you all for your follow-up comments.  Much appreciated!

Pls keep your commentary coming - positiive, neutral & not-so-positive.

How are the ads affecting how you use the site (if that's the case)?  Are they changing how you see Cisco or Cisco Technical Support?  Can the ads be helpful?  Etc.

Tom Yoritaka

Re: Ads by Google

Hi Tom and all,

Glad to be of some help here. Doesn't CSC already generate revenue for cisco and people that work behind the scenes use metrics to analyze that?

There exists now a capability to open TAC SR's from within CSC. There are many more TAC engineers participating now in all the sections. If members can advertise their consulting services within the site, I can't see why cisco can't advertise its own products and services here, since cisco sends so many engineers out in the forums and also maintains the site. Unless we all agree that the members should not advertise their consulting services within the site either. I guess the border between private/corporate and public/customer has already changed in CSC and I would expect to see advertisements in CSC in a similar manner that happens when I go to cisco.com. (BTW: Very nice advertisements in cisco.com homepage lately and I like the new look of the site very much). The old NetPro site was within cisco.com and there were advertisements around, but I don't recall anyone complaining about that. Nobody complained about the cisco ads that have been around in CSC for months now, so it seems to me that that all members so far, and for their own reasons, specifically dislike the google ads, but not advertising in general within the site, right?

Unless there is some response from cisco that all advertisements will go I will assume from now on that at least the cisco ads stay and see how these can be helpful in some way. I personally like advertisements about networkers, conferences, and other educational material (e.g. books). You had such cisco ads around for some time (e.g. networkers). You also have a blog post advertising a book about NX-OS. You could do a similar thing in cisco ads and adjust it for each specific section depending on the context. (BTW: I hope you didn't post that blog post because I somewhere said I've never heard about NX-OS, because I already had that book. I said I've never heard and not never read about it ). I also like certifications material related advertisements. Many people that come to CSC are interested in configuration/troubleshooting, architecture/design, etc., so I guess you could also make the cisco ads point to related material and advertise your products as a side-effect, while also assisting members to learn to use your products. These are my ideas so far about how cisco ads can be helpful.

Kind Regards,
Maria

Re: Ads by Google

Hi Tom,

I just saw that you have made some changes to the google ads and they look much better. I guess I won't totally love them, but maybe I can learn not to hate them. They also now integrate better with the overall look of CSC.

Kind Regards,

Maria

Re: Ads by Google

Maria - thank you for the comment

We're going to be trying different formats to see what makes most sense.

Pls keep checking & giving us feedback!

Tom Yoritaka

Re: Ads by Google

Hi Tom,

You have either reached perfection from an appearance perspective with the google ads or are close to it as far as I am concerned. The only thing that separates the google ads from their surroundings is an underlining and perhaps a slightly darker blue color (or at least I think so, hope my eyes are not mistaken). This makes them noticeable, but not too noticeable. I also don't have a problem now with the ads on the right while viewing a thread. Trying things seems to pay off, so I'm now curious how much better you can make those google ads look. I'm also looking forward to seeing some cool looking cisco ads pointing to useful for me and everybody content.

Kind Regards,

Maria

Hall of Fame Super Red

Re: Ads by Google

Hi Tom,

Thanks for weighing in here

I don't think anyone will say that having these ads actually affects their use of CSC, it's

more of a "perception" thing. As Paolo nicely noted, I don't think the "big" players like

Apple, Microsoft or Intel would push this type of advertising on one of their Main support

sites. It comes across as cheap and Micky Mouse (no offense Micky ) and kind of desperate!

CSC should not become another revenue generator for Cisco. I think there are plenty of venues

available for Sales related advertising. CSC should be left as a pure support site, where people

visit to work on technology related issues, without being bombarded with these ads. They have not

migrated to the Voice Forums where I live as of yet (thankfully) and I hope they never do.

Just my 2 cent$ Tom.

Thanks for listening.

Cheers!

Rob

Hall of Fame Super Gold

Re: Ads by Google

CSC should not become another revenue generator for Cisco.

Hi Tom,

I agree with "Smooth" Rob here.  I don't know how the financial structure is for Cisco but if it's like a "silo" then a lot of BU's should be paying CSC administrators because NetPro regulars have recommended the correct (and sometimes more expensive) equipment for purchase. 

I personally don't mind if I see notices of new products and/or services being un-vieled the same time as the industry.  It would be a shame if the ads actually are weeks old from the official announcement.

Hall of Fame Super Red

Re: Ads by Google

Hi Tom,


So....I read the great post from my friend Maria about the "new & improved" look

of these ads and granted, they are not quite as horrible. But let's look at the content

for a moment.....


Here is the Ad;


Ads by Google
  Cisco
  Cisco IP Routing
  CCNP Route
  EIGRP Routing


So I click on choice #1 = Cisco


And here is what Pops up


Access Points Wireless

All in One, Multi Purpose, Cost Effective Access Points!

www.Motorola.com


An ad for one of Cisco's competitors in the Wireless marketplace...


Is this what we really want???? Is this a great marketing plan for Cisco products and services???

Cheers!
Rob

Re: Ads by Google

Rob,

Thank you for the note!

Our intent is to deliver relevant information to users w/ ads, w/ a goal of enhancing the overall community experience.

Clearly, we need to re-look at what we're delivering & how.  I don't think we have a good approach at the moment.

Thank you again -

Tom Yoritaka, Director, Cisco Support Community

Hall of Fame Super Red

Re: Ads by Google

Hi Tom,

Thank you for considering the community when making these

decisions It is important that many views are taken into account

before moving down these paths. I think taking a pure Support Community

into a Sales & Support Community is a very "slippery slope". I do appreciate

all that the people at CSC have done and continue to do to make the CSC a better

place to visit. I'm just not sure that this direction is the right way to go.

Thanks for everything!

Cheers!

Rob

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