Cisco doesn't sell optical cabling. Typically people have optical cable installed by a cabling vendor from rack to rack and terminated in patch panels.
The recommended specification these days for most intra-building applications is OM 3 or ideally OM4 50 micron multimode cable. You tell the vendor how many pairs you require and they take care of it for you.
You only then need to procure the 1-2m fiber optic jumpers between the patch panel and the SFPs in your equipment. Again these would be OM3 or 4 50 micron multimode and generally you need LC terminations on both ends. They are commodity items and available from any number of online retailers.
