Cisco adjusted their pricing awhile back to break out the cost of the license and it has caused a lot of confusion and concern in the marketplace. Cisco was getting beat in deals where they were quoting their IP Telephony solution due to the "high" cost of their phones, so they instead priced their products in a fashion that was similar to their competitors: The price for the hardware (phone) itself, and the license for usage (similar to competitor's port licensing charges).
Currently, there are three licenses:
1. SCCP for CallManager usage
2. MGCP/SIP for IP/Centrex-like solutions or where you use your own IP softswitch (I'm assuming this is what Gobeam is)
3. ITS, or IOS Telephony Services
Regardless, the phone must be purchased with the accompanying license if you plan to actually use it. You can buy spare phones without licenses if you want to spare some phones, but they would not be able to be in production. There is nothing (at least, not at this time on CCM) that will actually ENFORCE licensing; it is simply up to you to stay in compliance.
