If you're trying to ping from any interface to any interface, you need to open up a conduit/ACL for that, as the PIX doesn't allow ICMP messages thru by default (it doesn't create a connection for it since it's not UDP/TCP based).
For the SQL server problem, do you see any errors in the PIX syslogs when the SQL server tries to contact the web server? If you see any denies, then you haven't opened the right access thru the PIX to get it to work.