Simply apply a statement in the outside interface's access-list for icmp traffic to whatever registered IP address you've assigned the web server in the static nat.
Ie.
access-list 101 permit icmp any host 200.1.1.5 echo
access-group 101 in interface outside
Check out this URL as well regarding the icmp uses, both with an ACL and with the icmp permit/deny command for pinging the Pix's own interfaces.
http://www.cisco.com/warp/customer/110/31.html